Subscription / SaaS
Is Your Oldest Customer Cohort Dragging You Down? Diagnose Cohort Health
What percentage of your revenue this month came from customers who signed up more than 12 months ago — and what's your plan when that cohort finishes leaving?
Why This Matters
Subscription businesses live and die by retention. An aging cohort — early customers who stay but stop growing — masks churn in topline numbers while dragging down expansion revenue. This diagnostic looks at cohort-level health and surfaces the real reasons customers cancel, not the reasons they put on the exit survey.