Customers, Sales & Funnel
What Do Your Refunds and Churn Tell You? Read the Warning Signals
Of the customers who left or asked for a refund in the last 12 months, what is the single thing they had in common — and how could you have spotted it before they signed up?
Why This Matters
Your sales funnel is a chain, and the weakest link determines your growth ceiling. Most businesses lose 50-80% of qualified prospects between first contact and closed deal without understanding why. By diagnosing where leads drop off, which channels actually convert, and what patterns predict churn, you can fix the highest-leverage bottleneck first instead of guessing.