Revenue & Pricing
What Is Your True Margin Per Hour? Calculate Your Real Hourly Rate
Which product or service line generates the most gross-margin dollars per hour of *your* time, and what would happen if you doubled the price of everything else?
Why This Matters
Revenue leaks and pricing mistakes are the most common silent killers of small business profitability. Most founders undercharge by 15-40% without realizing it because they set prices based on competitors or gut feel rather than actual cost-to-serve and willingness-to-pay data. A focused diagnostic exposes exactly where money is being left on the table and quantifies the annual impact.