Service / Agency
What Is Your Desperation Price Floor? Know Your Real Walk-Away Rate
What is the smallest engagement size you'll still accept, and what does that floor reveal about how desperate you'd be if your top client left next month?
Why This Matters
Service businesses leak profit through unbilled hours, scope creep, and desperation pricing. When utilization drops or a key client squeezes rates, margins evaporate fast because labor costs are largely fixed. This diagnostic identifies where your billable hours disappear and what your true floor rate needs to be to stay healthy.