Customer Concentration & Cash
What P&L Line Are You Avoiding? Face the Number You Skip Over
Which line on your P&L are you afraid to look at, and what would happen if a competitor cut it in half?
Why This Matters
Cash flow problems kill more profitable businesses than competition does. When revenue concentrates in a few accounts, receivables stretch out, or founder capital props up operations, the business carries invisible risk that only shows up during a downturn or a key client departure. This diagnostic quantifies your exposure before it becomes a crisis.