Is Your Personal Money Propping Up the Business? Untangle Founder Loans
How much of your business is being financed by personal credit, deferred founder salary, or unpaid loans you've made to yourself — and what would the P&L look like if you paid it all back at market rates?
Why this question earns its place.
Cash flow problems kill more profitable businesses than competition does. When revenue concentrates in a few accounts, receivables stretch out, or founder capital props up operations, the business carries invisible risk that only shows up during a downturn or a key client departure. This diagnostic quantifies your exposure before it becomes a crisis.
Inside your deliverable.
A direct answer, in the first paragraph.
No buildup, no throat-clearing. The verdict is on page one, stated the way an experienced operator would state it — number-grounded and specific to the business.
The math, worked out in public.
Back-of-envelope calculations with the assumptions labelled so you can stress-test them. Revenue, margin, and risk magnitudes stated in dollar terms — not hand-wavy percentages.
Evidence cited from the public web.
Claims are grounded in the business's homepage, product pages, reviews, pricing, social proof, and anything else publicly visible. No hallucinated internals.
A "take to your team this week" close.
Every report ends with one concrete experiment or conversation you can run in the next 7 days — the kind of low-cost test that converts opinion into data.
What an answer looks like.
Excerpt · gigdataserv.com
"You're leaving 15-25% of revenue on the table by pricing like a commodity seller when you're actually selling insurance against downtime…
… multiply this across 55,000 items sold over 23 years … $550,000 in cumulative revenue left on the table."
- 01 · Specific, not generic.
- 02 · Number-grounded in dollar terms.
- 03 · Cites public evidence — no fabricated internals.
- 04 · Ends with a 7-day experiment.
- 05 · $5. One report. No subscription.
Related diagnostics in Customer Concentration & Cash.
Payroll fear
Customer Concentration & Cash · $5 per question · 3–10 min delivery.
Cash conversion cycle
Customer Concentration & Cash · $5 per question · 3–10 min delivery.
Receivables risk
Customer Concentration & Cash · $5 per question · 3–10 min delivery.
The avoided P&L line
Customer Concentration & Cash · $5 per question · 3–10 min delivery.