Customer Concentration & Cash
Is Your Personal Money Propping Up the Business? Untangle Founder Loans
How much of your business is being financed by personal credit, deferred founder salary, or unpaid loans you've made to yourself — and what would the P&L look like if you paid it all back at market rates?
Why This Matters
Cash flow problems kill more profitable businesses than competition does. When revenue concentrates in a few accounts, receivables stretch out, or founder capital props up operations, the business carries invisible risk that only shows up during a downturn or a key client departure. This diagnostic quantifies your exposure before it becomes a crisis.